Our story

John Baird, Founder and Board Chairman of Vouched, aims to use digital transformation to revolutionize businesses and improve consumer lives. With extensive experience in technology and startups, he’s seen the power of technology to create a better world.

While at Blue Nile, one of the first online jewelry retailers, John experienced the lengthy process of verifying luxury item purchases, inspiring him to seek a better solution using technology. He then worked on a self-driving technology project, witnessing the potential of computer vision technology. But the real “aha” moment came when a colleague at a nonprofit shared their frustration that fair trade invisible farmers in developing countries were left out of the supply chain. This led John to see an opportunity to use computer vision and AI technology to verify identities and support these individuals.

Today, Vouched connects businesses with trustworthy individuals by providing AI-powered identity verification solutions using computer vision technology and AI-driven fraud models. Vouched is enabling invisible people to get access to life’s most critical services, helping to improve their way of life.