Whether it’s in gaming, home stays or automotive sales, the need to establish trust is crucial. Effective digital identity verification has become a necessity across industries, and providers including Jumio, Innovatrics, Vouched and Regula are rolling out products to answer the demand.
Jumio jumps headlong into Brazilian gaming market for ID verification
A release from Jumio says the AI-driven identity verification company is “going all-in on gaming,” with new additions to its portfolio of offerings for the global gaming, gambling and sports betting market.
Philipp Pointner, Jumio’s chief of digital identity, says the firm believes “2025 is the year digital identity will go fully mainstream. With so many people using digital IDs in their daily lives, first impressions will be shaped that could make or break it for gaming platforms.”
In Brazil, the third-biggest market in the world for sports betting, Jumio now accepts CNH Digital, the digital version of Brazil’s national driver’s license, for onboarding. “The user uploads a PDF of their digital driver’s license during ID Verification, and Jumio verifies all applicable PII via Serpro, the Brazilian government’s technology and data processing agency.”
The company has also launched eKYC Checks, “a new risk signal designed to provide additional reassurance that end users are who they say they are by validating one or two matches of a name, address or date of birth through one or two independent data sources.”
Jumio designed eKYC Checks to help businesses comply with the European Union’s AML and KYC regulations to prevent money laundering and terrorist financing.
“By leveraging Jumio, gaming operators around the world can offer a winning user experience while helping safeguard their platforms, meet compliance requirements, protect their reputations, and meet the challenges of this rapidly growing and changing market in 2025 and beyond,” says Robert Prigge, Jumio’s CEO.
Innovatrics enables trust for hosts, guests in homeshare economy
The question of trust is particularly urgent when it comes to sharing homes. “Online platforms thrive on trust, especially in the sharing economy,” says a blog from Innovatrics. For home sharing platforms like Airbnb or Vrbo, this means “hosts can feel secure about who they welcome into their homes, and guests can trust their accommodations are legitimate.”
The piece outlines how biometric methods like facial recognition, fingerprint scans and mobile palm verification can, when combined with liveness detection, offer “a secure and efficient way to verify identities.”
Benefits for the industry include fraud prevention, secure data handling and boosted transparency and credibility. “As the industry evolves,” Innovatrics says, “the adoption of advanced methods, such as biometric verification and document authentication, will continue to shape safer and more efficient experiences for both hosts and guests.”
Vouched catalogs uses for AI-equipped digital IDV in automotive sector
As automakers embrace technology for vehicle sale and rentals, better digital ID verification methods are similarly important. A long post from Vouched notes how “fraud risks, operational inefficiencies and increasing customer expectations highlight the urgent need for modern, secure identity verification solutions.”
Whether it’s to verify drivers before test drives, speed up the sales or leasing process or prevent fraud by verifying renters in real time, AI-powered identity verification allows companies to address fraud risks while staying compliant and meeting customer demands for speed and convenience.
Automation increases efficiency and reduces errors. Machine learning analyzes patterns to constantly adapt to new fraud threats and cross-reference data for added accuracy. Real-time biometric analysis and anomaly detection algorithms offer the double-layer security combo of facial recognition and liveness detection.
“Trust is the cornerstone of customer relationships, especially in high-stakes transactions like automotive sales and rentals,” says the post. “Secure verification processes powered by AI build confidence by protecting sensitive data and fostering loyalty. Vouched delivers a comprehensive suite of digital identity verification solutions designed specifically for the unique challenges of automotive transactions.”
Regula forecast for 2025 says remote work is driving new IDV market
Regula has made its predictions for identity verification in 2025, and they echo prevailing messages: identity fraud is a problem, deepfakes make it worse, and sophisticated ID verification and authentication tools are needed for adequate protection.
“The rise in identity fraud over the past two years has significantly impacted all industries, especially Finance, Banking, FinTech, and Crypto,” says a news release from Regula. “With deepfakes threatening every second company around the world, businesses won’t be able to stand out without liveness checks, both for biometrics and documents.”
Regula says signal source control via hardware-enabled solutions is important in an age when deepfake video attacks can be injected into live streams. “Without signal source integrity, even the most advanced verification systems already struggle to differentiate between real and fake inputs.”
But “biometric verification – facial recognition, fingerprint scanning, or voice identification – remains paramount.” In 2025, the firm says “businesses will further reinforce their biometric verification methods, such as facial recognition, fingerprint scanning, and voice identification, as they add additional defense.”
Regula’s forecast also sees age assurance regulations driving technologies like biometric age estimation. Technological evolution will mean biometrics, identity verification, authentication and liveness detection processes are more seamlessly integrated into the larger IT environment. But they’ll also bring new metrics into play, such as Journey Time Orchestration – “a platform approach that focuses on managing identity-related tasks dynamically throughout a user’s digital journey.”
And “a new IDV user category is emerging: the workforce. In the era of remote and hybrid work, identity verification for employees is critical to prevent fraud, such as fake identities and ghost employees.”
“The identity verification industry is driven by the multiple forces of advanced threats, rising user demands, tightening regulation, and technological advancements,” says Regula Chief Technology Officer, Ihar Kliashchou, in summary. “As we move into 2025, the challenge will be to create solutions that not only address sophisticated fraud but also prioritize user convenience and regulatory compliance.”